Innovative Marketing Solutions

Whitefield Names Dilip Keshu Chief Executive Officer

NEW YORK--( BUSINESS WIRE )-- Whitefield , an innovative global network of best-of-breed marketing solutions companies, announced today that Dilip Keshu has been named Chief Executive Officer. Keshu, 49, brings more than twenty years of management experience in running global businesses to Whitefield. His appointment will take effect immediately.

Global CMOs are searching for better solutions in light of substantial changes in consumer behavior, the advent of social and business networks, and the rapid shift from traditional to digital media. Founded to provide global CMOs with a new marketing platform to address these changes, Whitefield increases marketing ROI by applying insight, harnessing new technology, exercising creativity, and exploiting scale and global reach. The power of the concept is evidenced by Whitefield’s rapidly expanding client list of global retail, advertising, travel, entertainment, and media brands.

Keshu, based in Whitefield’s New York headquarters, will oversee the firm’s global operations in London, Bangalore and Chennai. Of his appointment, he said, “Whitefield stands at the threshold of a changing world of marketing, equipped with the best tools, processes and domain skills to help clients market new products in global geographies through innovative media solutions.”

“Dilip is exactly the tenacious, agile leader we need, with the right track record to grow Whitefield,” said Whitefield’s Chairman Neeraj Bhargava . “His extensive global management experience and deep understanding of the shift from traditional media to digital prepares him well to build a company capable of delivering innovation and sustainable growth.”

Pramod Kabra, partner, India Value Fund Advisors (IVFA), one of Whitefield’s investors, added, “Dilip is a well respected professional in the international management community. His knowledge of global marketing trends, deep management skills and vision are an ideal fit for Whitefield.”

Keshu comes to Whitefield Marketing Group from Xchanging , a FTSE-listed company. As both a member of Xchanging’s Management Board and Group Chief Customer Officer, he ran sales, relations, service and marketing functions across US, UK, Europe and Australia, growing the company to over $1.1 billion USD in revenues. Previously, he was a member of the Board and CEO of Scandent Solutions, which he took public. Subsequently, Scandent was renamed Cambridge Solutions, which was acquired by Xchanging in 2008.

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