Amex, Visa, MasterCard Back AT&T, Verizon Mobile-Payments Venture
Isis, mobile payments joint venture between AT & T Inc., T-Mobile USA and Verizon Wireless, a slightly closer to the commercial viability of the sign on large credit card companies as supporters.
Processing giant Visa, MasterCard and American Express have all signed on, joining founding supporter Find this company. The agreement gives wings of Isis against his rival Google Wallet, which includes Sprint Corp., MasterCard, Citi and First Data as donors.
The idea is to allow payments to be made by slipping a mobile phone via a Near Field Communication (NFC) reader.Cell phones, in fact, is the credit card next generation. Isis will also wrap it in couponing and in-store, kiosk-based "concierge" purchases based on the preferences and wrap it in rewards programs and it is a lot of money. Volume of mobile payments and mobile wallets (the spectrum includes mobile payments for digital goods and physical money transfers, and transactions NFC) will reach $ 670 billion in 2015, against $ 240 billion this year, Juniper Research predicts. These estimates represent the gross value of the goods of all purchases or the value of the money transferred.
"There is enormous potential here - it's like Amazon in 1999," Stephanie Tilenius, vice president of Google on trade and payments, told Fortune Brainstorm Tech discussion panel in the field of mobile payments.
Potential, of course - but for now, there is a lack of a mass market within the United States. Google Wallet will launch its first trial later this year, while Isis is going to trial in Austin, Texas in early 2012. There are some intermediate movements: PayPal, for example, unveiled a new payment system that allows owners Android pay each other for goods and services by tapping their handsets together.
Meanwhile, there is the issue of compatible phones: Models that support NFC chips are few and far between. App tap PayPal only works on one phone to date: the Samsung Nexus S, available from Sprint and T-Mobile.
Even so, Juniper expects some 20 countries to launch NFC services over the next 18 months, resulting from transactions of nearly $ 50 billion worldwide in 2014.
"Our analysis shows that emerging segments such as payment for physical goods, NFC and remittances will fuel market growth by a factor of 2.7 times in 2015," said senior analyst David Snow."The digital goods is the largest segment, and although the forecast to more than double, it is not growing as fast as some of the newer segments.
Wings Of Isis - News
The deal gives Isis some wings against rival Google Wallet, which counts Sprint Corp., MasterCard, Citi and First Data as backers. The idea is to allow payments to be done by swiping a mobile phone across a near-field communication (NFC) reader.
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