Interview: Eric Ostern on the Unilever Sustainable Living Plan
Last week at Sustainable Brands ’11 in Monterey, I had a chance to sit down with Eric Ostern, Unilever’s Senior Manager of Corporate Responsibility and Community Relations to learn about some of the progress Unilever has made since the launch of the Unilever Sustainable Living Plan last fall.
3p: What distinguishes the Unilever Sustainable Living Plan from other sustainability efforts?
EO: The Unilever Sustainable Living Plan is really a comprehensive plan that is integrated into our business model and the plan has three core features. The first is that it runs across our entire portfolio including all of our brands and the 170 countries in which we operate. Second is that the plan covers not just the manufacturing facilities, but it also covers the entire lifecycle of our products, from how they’re sourced and manufactured, all the way through consumer use and disposal. And the third thing that makes the plan unique is that it’s not just about the environment. We find is that there are a lot of plans that focus on the environmental impacts associated with one’s manufacturing facilities but this plan has a social and economic component as well.
3p: The plan was launched in the fall of 2010 and it’s now June of 2011. Can you speak to any progress thus far?
EO: When we launched the plan, we said that we had an ambitious plan. We had set some ambitious targets and we had three big goals: the first which was to help over one billion people take action to improve their health and well-being; second, to halve the environmental impact associated with our products; and third was to source 100% of our agricultural raw material sustainably. … Sustainable agriculture has been something we’ve been doing now for over fifteen years. Recently we announced that we just bought the first available certificates for sustainable soy. Soy makes up approximately 1% of our agricultural raw materials. Unilever is a significant purchaser of agricultural raw materials. We buy about 7.5 million tons of agricultural materials on an annual basis. … This complements some of the work that we’re doing in terms of moving ahead and moving the needle forward on other crops that we purchase, like Lipton and our commitment to buy 100% of our teas sustainably sourced by 2020.
In addition what’s new with our plan is that we’ve also been starting to engage with consumers differently. One of the areas in that space is around water and water consumption. We know from some of our research that the average American woman spends about 10-12 minutes in the shower and yet at the same time, the majority of our greenhouse gases from our water and skin business are generated from consumer use of our products. And so we’re looking at – and this is a critical part: how do we create behavior change among consumers?
Suave Hair Products - News
so pull down those flags, wash that jersey and shave off that superstitious hair. To help all the hairy guys lighten their follicle load we asked Beautymark owner and all round suave guy Marc Brunet to share shaving tips and recommend products.
Suave, one of our leading hair care brands and presently in over 50million homes, has now launched a new initiative called “Turn off the Tap” and they're talking to consumers right on pack – where consumers are using the product – on the benefits of
The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the US, excluding shaving hardware, and achieved this
exercise that her company calls the Sensory Safari. Ms. Sanna explains parts of the collages that a dozen women built to visually represent how they felt about two digital applications for Suave Hair, a Unilever brand. By TANZINA VEGA |
I put it on my hair, and that was the start of wanting to change hair.” She said that years ago, in the 1970s, the beauty industry didn't have products for people with different types of hair. “Breck, Suave, but nothing for curly, frizzy hair,“
Free Suave Hair Care and Beauty Products
Suave.com is offering free samples of their products when you visit their site and answer the questions at the end of their “Can You Tell” videos. Each video shows two stylists (one using a Suave Professionals product and the other using another salon brand). Based on how the model’s hair turns out, you have to guess which stylist used a Suave product and which one used the other brand. After answering the questions correctly, you qualify to receive the following:
Each week, the first 2,703 to participate will receive coupons for two free full sized products. The first 4,730 will get one full-sized product coupon, while an additional 122 will receive a complimentary magazine subscription and 68 will get a completely free hair styling tool.
Other than the little quiz, this offer requires no additional purchases or participation. There are also no shipping costs. Visit the Suave site to participate .
To help you out, here are the answers to the questions: B, B, A, A, A, A, B, A.
This promotion will end November 27, 2011 or until supplies run out.
That's why I HATE using Motions hair products...I'll go back to using Suave.
I HATE Suave shampoo/products. They make my hair all hard and not soft like it usually is -_-
Want that suave, look? Here are some hair products your grandpa probably used: Suave Hair Products - Bookshelf
Essentials of marketing
CASES 1 HELENE CURTIS: ADDING PREMIUM PRICE HAIR PRODUCTS* For ten years, Helene Curtis' consumer products division marketed one major product line, Suave ...The United States patents quarterly
Plaintiffs personal care products, for over forty years, have included a line of products sold under the mark SUAVE. These products include hair shampoos ...Encyclopedia of hair, a cultural history
The Helene Curtis division included the Thermasilk, Finesse, Salon Selectives, and Suave line of hair products. Lever's Lux shampoo is one of the most ...Encyclopedia of Consumer Brands: Personal products
Brands and their companies, consumer products and their manufacturers with addresses and phone numbers
SUAVE - Hair care products - Helene Curtis Industries Inc. SUAVE BABY CARE - Skin care products - Helene Curtis Industries Inc. SUAVE DANDRUFF CONTROL ...Check Information Directory
Suave
Sells hair, beauty, and personal care products.
Suave: Professional Quality Products for the Entire Family
ALL PRODUCTS. ALL HAIR CARE. ALL BODY CARE. ALL DEODORANT. PROFESSIONAL ... Simply type in keywords relating to products that interest for easy access. ...
Suave : Hair Products - Best Prices
FREE fast shipping both ways & 365-day return policy. Shop for all Suave hair products at SOAP.COM - great 24/7 customer service.
Suave Hair Care
Suave Naturals Conditioner Fresh Mountain Strawberry for All Hair Types ... Suave Naturals Conditioner Fresh Mountain Strawberry for All Hair Types ...
Suave Hair Styling Products | Beso.com
Find Suave Hair Styling Products. Beso.com carries your favorite designer brands up to 80% off. All your favorite brands and stores, all in one place.