Marks And Spensers History

Marks & Spencer's Kate Bostock: the woman who dresses Britain's middle classes

Even the suggestion of such japes a little over a decade ago under Sir Richard Greenbury would have resulted in the guilty executive being banished to the darkest recesses of a Hebridean store's stockroom for ever more.

Bostock joined M&S in 2004 from Asda, the Wal-Mart-owned retailer where she ran the George clothing line and no doubt picked up some of her American style touchy-feeliness. The supermarket is notorious for its team-building, "high-five" culture.

She is now in charge of "everything that you can't eat" at M&S – its clothing, homewares and furniture. M&S is still the UK's biggest seller of clothes by value and volume, with sales of £3.6bn and a market share of over 11pc. As the person who dresses Britain's middle classes, Bostock arguably has the most important job in UK fashion.

M&S is now at the start of a new phase. Sir Stuart was replaced as chief executive last year by Marc Bolland, the Dutchman who formerly ran Wm Morrison supermarkets. On Tuesday, M&S is expected to report full-year pre-tax profits of £710m, up 12pc on last year, after a good year's trading. "We kept it confident," Bostock says.

Since Bolland joined he has been stamping his authority on the chain and implementing a new strategy that majors on international expansion, online growth and simplifying M&S's product ranges.

I meet Bostock – blue eyed, early 50s, Staffordshire-born, ebullient – at the launch of M&S' new autumn-winter ranges at its flagship Marble Arch store on London's Oxford Street. She rarely gives interviews. However, she says that the new fashion ranges, which are the first to have been conceived under the control of Bolland rather than Sir Stuart, provide the ideal opportunity for a chat.

Due to the "stopped clock" theory of fashion – that everything becomes trendy again eventually – many of the ranges on show look exactly like the contents of an old M&S shopper's wardrobe circa 1955. Stiff overcoats, fur trims, tweed and leather gloves are strongly in evidence. These ranges – labelled "Historical Romance" by M&S – sit next to 1960s pop frocks embellished with plastic discs, sheer black lace dresses and an extraordinary red shaggy jacket (imagine if Bagpuss was skinned and turned into a coat).

There are the new chest-enhancing "Flatter Me" bras, Belstaff-style mens' coats, and "lots of fur and skin". Bostock clearly loves the ranges and is herself sporting an orange £49.50 M&S Autograph dress that she designed.

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